


Why did this work?
Why did this work?
The hand-drawn text style creates dissonance with the hate message. It’s visually “nice,” making the insult even juicier
Steal these lessons.
Steal these lessons.
Don’t make the hated look scared. Make them comfortable being hated—that makes it magnetic.
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Bound
143K+ subs
Why did this work?
Why did this work?
The hand-drawn text style creates dissonance with the hate message. It’s visually “nice,” making the insult even juicier
Why did this work?
Why did this work?
The hand-drawn text style creates dissonance with the hate message. It’s visually “nice,” making the insult even juicier
Steal these lessons.
Steal these lessons.
Don’t make the hated look scared. Make them comfortable being hated—that makes it magnetic.
Steal these lessons.
Steal these lessons.
Don’t make the hated look scared. Make them comfortable being hated—that makes it magnetic.




Oh, and by the way… Yep, we designed that thumbnail and edited the video too!
More thumbnails are live on Bound’s channel—hit bound's logo to take a look!
Oh, and by the way… Yep, we designed that thumbnail and edited the video too!
More thumbnails are live on Bound’s channel—hit bound's logo to take a look!


Why did this work?
Why did this work?
The hand-drawn text style creates dissonance with the hate message. It’s visually “nice,” making the insult even juicier
Why did this work?
Why did this work?
The hand-drawn text style creates dissonance with the hate message. It’s visually “nice,” making the insult even juicier
Steal these lessons.
Steal these lessons.
Don’t make the hated look scared. Make them comfortable being hated—that makes it magnetic.
Steal these lessons.
Steal these lessons.
Don’t make the hated look scared. Make them comfortable being hated—that makes it magnetic.
Bound
143K+ subs






Why did this work?
Why did this work?
The hand-drawn text style creates dissonance with the hate message. It’s visually “nice,” making the insult even juicier
Why did this work?
Why did this work?
The hand-drawn text style creates dissonance with the hate message. It’s visually “nice,” making the insult even juicier
Steal these lessons.
Steal these lessons.
Don’t make the hated look scared. Make them comfortable being hated—that makes it magnetic.
Steal these lessons.
Steal these lessons.